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Okinawa International School
Logo design
I created a logo mark for Okinawa International School's upper secondary school, Okinawa International Institute Senior High School.
Based on the phoenix depicted in the old logo, I added a new concept in line with the philosophy of OIS.
The two-colored feathers are passionate like the sun (red feathers) and calm like the sea (blue feathers).
The three tail feathers represent peace, the natural environment, and the history/culture of Okinawa.
Another name of their school is "Persons Seeking Truth Academy", and the initials of the acronym are hidden in the logo structure.
Art direction & Design - Tsutomu Sueyoshi
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