I took charge of re-branding the insurance company WALIFE located in Okinawa, Okinawa. 

Based on the thinking to create a company and a region full of smile, I designed an innocent boys logo mark composed of letters of "わらいふ".

As a corporate color, I chose Turquoise Blue, reminiscent of a refreshing and calmness, and the beautiful ocean of Okinawa.

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Art direction & Design - Tsutomu Sueyoshi