top of page
I took charge of re-branding the insurance company WALIFE located in Okinawa, Okinawa.
Based on the thinking to create a company and a region full of smile, I designed an innocent boys logo mark composed of letters of "わらいふ".
As a corporate color, I chose Turquoise Blue, reminiscent of a refreshing and calmness, and the beautiful ocean of Okinawa.
Art direction & Design - Tsutomu Sueyoshi
bottom of page